Wednesday, February 13, 2008

Aperture 2

Another Apple post - Yesterday Aperture 2 was announced and the price is now $199, the second big price reduction from the initial $499!  If Apple had introduced this software at the present price it would be a market leader.  as it is I bought Adobe Lightroom when it first came out (at the $199 special introduction price, it will cost $299 today) and have no reason to change.

On the other hand, it is dubious as to whether or not such software would have been developed and refined if there had been no competition - what I believe is called the Microsoft Effect - and the price might still be $499.